Social Media Campaign Design Assignment

Target Audience: Business Students (Learning Artistic and Graphic Design)

Objective: Design a social media campaign for one of the following scenarios, focusing on the specific platform and target audience:

Scenarios:

New Product Launch: A local bakery is launching a line of vegan and gluten-free pastries. Your task is to design a social media campaign (specifically for Instagram) to generate excitement and pre-orders for the launch.
Special Offer: A local bookstore is offering a 20% discount on all science fiction and fantasy novels during the month of October. Design a Facebook post targeting bookworms and science fiction enthusiasts.
Company Event: A local non-profit organization is hosting a charity gala to raise funds for their environmental education programs. Design a Twitter campaign for target audience

Deliverables:

Visual: Create a single social media post (image or video) relevant to your chosen scenario and platform.
Copy: Write a short, engaging caption (maximum 150 characters) that complements the visual and effectively communicates the message.
Engagement Strategy: Briefly outline 2-3 additional strategies you would use to encourage user engagement with the campaign (e.g., using specific hashtags, running a contest, inviting user-generated content).

Grading Rubric:

Visual Design (40%): Creativity, relevance to the platform and target audience, visual hierarchy, and overall aesthetic appeal.
Copywriting (30%): Clarity, conciseness, persuasiveness, and appropriate tone for the chosen platform and audience.
Engagement Strategy (30%): Feasibility, creativity, and potential effectiveness in generating user engagement.

Additional Notes for Assignment:

Canva usage:

All teams must use Canva to create their social media post visuals.
Canva offers a free plan with access to a vast library of templates, images, and design elements.
Students are encouraged to explore the various features of Canva to learn and utilize its design capabilities (e.g., fonts, color palettes, animation tools).

Teamwork:

This assignment is designed to be completed in teams of maximum 3 members.
Each team member should contribute their skills and ideas throughout the design process.
Encourage teams to divide the work based on individual strengths and interests (e.g., one member focuses on visual design, another on copywriting, and another on the engagement strategy).
Teams can utilize online collaboration tools, such as shared folders or video conferencing, to work together effectively.

Additional tips for teamwork:

Establish clear communication channels and set deadlines within the team.
Assign roles and responsibilities for each team member.
Encourage regular feedback and iterate on the design and copy based on team discussions.

Submission: